So you are just starting out and you don’t know where to begin to build up your credibility and attract clients who are 100% confident that you can deliver on what you say you can.
One of the secrets to gaining that trust and proficiency is simply by starting to promote yourself.
Below are five ways that you can immediately position yourself and your business as a competent and trusted resource no matter where you may be in your journey.
#1 – Define and Claim Your Expertise
Be bold and clear about what you do and what you offer. Think about it, when you are deciding whether to work with someone would you rather trust the person that says “Yeah ….um…. I guess I can help you make some money” or the person who says “I’m an Investment Expert.”
State what you do boldly it makes you appear credible.
# 2 – Press Relations
It is one thing if I tell you that I’m an expert at what I do, it is quite another if someone else does – especially the press! When you are just starting out and you can’t figure out what could be newsworthy about your business right away, a great first step is to become a resource for reporters – find out who your local reporters are, build relationships with them and let them know that if they ever need background information or comments for a story relating to your area of expertise, that you would be happy to help them out.
#3 – Articles
Drafting articles is an easy way to position yourself. You can start out by writing a simple ‘How To’ article on your subject matter and leverage it everywhere – post it on your blog site, post it on Facebook, post it on Linkedin, post the link in the comments section on conversation threads you’re engaged in. You can even submit your article to dozens of targeted article directories on the internet as well as send to prospective clients as a means to keep in touch and add value.
This is a very powerful strategy for driving traffic both off and online.
# 4 – Get Testimonials/Endorsements
One of the best ways to raise others confidence in your skill set is to use testimonials or endorsements from existing clients or people who have worked with you. If you are just starting out in your business and you don’t have a client roster as yet, start by looking closer to home. Look at what your old boss or perhaps someone you worked alongside in the past has said about you, or look through your social media pages and look for comments where someone posted about your performance in this particular area and post these testimonials on your website/blog/profile page.
#5 – When you do Begin to Get Results Talk about Them in Percentages
People like statistics and the great thing about statistics is that they also give you results that you can claim and use to give your business more credibility. A great way to do this is to express your results in percentages. What sounds better “I had 3 people turn up for my opening event” or “This year’s event attracted a great crowd and we had a 50% increase in attendance numbers indicating a growing interest in the company.”
You can also create percentages using numbers from your website’s analytics site like Google Analytics or Social Media following on pages like Twitter and Instagram.
Presenting percentages gives your business perceived credibility and this builds trust within your audience.
Remember, just because you are starting out it doesn’t mean that you are at a disadvantage. Everything is attainable when you take steps in the right direction.
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