Let’s start here – You know that you are good at your job. You know the value you bring to your clients. You know what the going rate for similar services in your area is. You know that your prices and your expertise are better than your competitors and the clients that work with you will get value for their money and amazing results.
And even though you know this, prospective clients/customers that you speak to just don’t seem to get it!
How many times have you had to push your services, discount your rates or bend over backwards to convince a client that they should work with you over someone else?
As unfortunate as it is, if you don’t stand out from the sea of competitors you will constantly have to prove your value to clients. And you will also have to compete against everyone else on price, or other variables that put you at a disadvantage.
A lot of times I see entrepreneurs and professionals leading with their job titles or qualifications in the hopes that these factors will make new clients/customers want to work with them.
Talent and ability are great but talent and ability won’t answer the questions running through potential client’s heads and make them want to work with you – but distinguishing yourself and developing a personal brand will!
One of the most underutilized tools that can have a huge impact on your business is developing a personal brand.
Personal branding is the practice of people marketing themselves and their careers as brands. It is the way you package yourself and tie your experience and vision to the needs of your target clients.
Three Reasons Why You Should Invest Time in Developing Your Personal Brand
1) Prospects will have an easier time determining if they want to work with you.
The #1 rule in business is that people like to do business with people that they know or people who are known. So you want and need to instill a sense of familiarity and trust in potential customers. By developing your personal brand and communicating your viewpoint, potential clients who check out your website, view your social media pages or spot your company’s advertisement can connect the two together and decide if they can envision themselves working with you or not. This helps to bridge the gap and bring clarity to the potential client enabling them to make faster decisions about working with you.
2) Prospects will have an easier time differentiating you from competitors.
If you’ve taken the time to define and reinforce your personal brand, your business will stand-out to persons in need of your service.
For example if there are two Internet Marketing Consultant’s and one refers to himself as an “Internet Marketing Consultant” and the other describes himself as “I am a Marketing Trainer for professionals who want enhanced Linkedin pages. I help clients find more Business to Business opportunities and show them how to develop qualified leads through the largest online business social network.” Who do you think a customer will remember first when they want to explore using Linkedin to find business leads?
3) You’ll sell more.
Customers/clients know they have options and can get a similar product or service from other businesses. What they can’t get from other businesses is the experience of working with you. Therefore, by creating a distinct personal brand, you’ll connect with prospects who want to specifically work with you and this will make it easier for more customers to choose to work with you and your company over other businesses.
If you would like a step-by-step guide to help you get started with creating an online Personal Brand you can sign up for my FREE E-Course – A 5 Day Roadmap to Establishing your Personal Brand online