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10 Easy and Effective Marketing Tips

How you market and position your business impacts how your audience perceives you. For better or for worse, the image you project needs to attract your target audience, establish your credibility and contribute to, rather than detract from, your branding efforts so that you can ultimately drive more incoming business.

Our team has had the opportunity to work on several amazing projects and have had some great clients and one of the things that we know to be true is that marketing and promoting a business can seem like a daunting task when you’re on a shoestring budget.

Below are some tips that we’ve used to help build Fresh Image PR before there was any income; so hopefully these points will help you to start thinking about ways that you too can begin to market and promote your businesses.

1) Build a product according to what people want/need

Before you begin thinking about the specific marketing tactics you want to employ, you need to know who your target audience is going to be and you need to know if that audience needs your service/product.

2) Get customer input – do market research

Once you’ve honed in on who your target audience is, interview potential customers to see what their problems are. This will help you to frame your business offerings and present potential customers with solutions or products that they would be willing to pay for. Websites such as are free survey generation sites that allow you to easily create and disseminate surveys online. After receiving survey feedback go through the responses and take a look at your business plans and your initial marketing strategy/ideas and confirm that your planned business messaging is what the audience really needs – if not tweak your messaging.

3) Branding

This is the process where you create a unique name and image for your business – your goal should be to create something that will resonate within your audiences’ mind. Once you’ve decided on a business name and logo you need to maximize that logo and place it everywhere – your email signatures, Google Places pages etc.

4) Build Strategic Partnerships and Talk About Others

Be generous – one of the best ways to promote your business is to promote others instead. It’s business karma… sometimes people reciprocate, sometimes they don’t. Either way, you are letting those who listen to you know about businesses and resources that you believe can help them and that is providing value to the recipient. If you provide value, you increase your customer loyalty, loyal customers talk about you.

5) Share Your Knowledge

If you have a Facebook or Twitter page use these pages to share tips and strategies related to your business. If you belong to a charity or community group offer to do a presentation to provide insight for free. Whatever you can do to present yourself as knowledgeable in your area will raise your business profile.

6) Promotions and Discounts

Promotions and Discounts are great for calling attention to products and services because they add extra value for the purchaser. Everyone loves a deal and offering discounts is a great way to not only market your business but also reward your customers and establish loyalty.

7) Content Marketing

Email marketing is extremely cost effective and provides an outlet for you to highlight products, sales and make announcements. The one thing to note with content marketing is to be considerate of the receiving audience – people typically only give their attention to things that they want or that directly apply to them. Just because you have a persons’ email address doesn’t mean they want to be spammed with event flyers every two weeks. Sites like and are a great resource and are free depending on the size of your email list.

8) Generate Publicity – Do Something Remarkable

Instead of playing it safe and sticking to what you have seen others do, do something that’s worthy of taking notice. Be unique don’t feel like you need to copy another company’s brand or advertising pattern – stand out. Host an event that is unique and offers value and that people want to attend.

9) Test your marketing ideas in small batches

Marketing is all about IDEAS – there are several “tactics” you can employ but at the core of it, promotion is all about generating ideas and executing on those ideas. Some ideas are going to work while some are not, so before placing both feet in the water with one set idea, test out your ideas in small batches.

10) Be authentic – you are your brand

The key to everything both as a business person and as an individual is to be yourself. One of the main reasons why I think Fresh Image PR has made it to the five year mark is primarily driven because I’ve always authentically been Samantha – what you see is what you get. As cliché as it sounds people pay attention and consistency is appreciated and people will gravitate towards you and your business because of this – be consistently you and go from there.


Why Your Personal Life Impacts Your Professional Brand

We can’t help it. Whether we hear Apple, Starbucks, Coca-Cola, or Target, we habitually create very specific images in our head about each of those brands and what they signify to us. Likewise, very specific images come up when we hear names like Beyonce or Oprah or Michael Jackson. You see where I’m going with this?

Brands pertain to people as well. So it’s important to understand that whether you are trying to or not, you represent your brand. And whether you want to accept it or not, there is absolutely no way to separate your personal from your professional brand. (So if you’re tweeting things you don’t want a potential customer or partner to see, you may want to stop.)

Just think of the late Whitney Houston. What she may have considered “personal business” still managed to impede her professional brand.

So if we know this is true, let’s tackle the three areas where your personal life impacts your professional brand.

1. Your Appearance. What does your appearance say about you? Remember that getting up and getting dressed is not just reserved for the days you go into the office. In today’s society, any place you set foot in has the potential to produce an ideal client, business partnership, or new contract. The question is, “Do you enter each day expecting opportunities to come your way?” If so, there’s no such thing as just “running out.” You never know who you might run into. In my book, Real Money Answers for Every Woman, I say, “Someone with the power to bless you is always watching you,” even though you may not physically see them. I speak at conferences frequently, and it’s impossible for me to remember every face in a room of 80 people. But in just the past few weeks, I’ve run into attendees at Target, the mall, and Ikea. And not one can say that I had to apologize or make an excuse for my appearance. One woman even asked to take a “selfie” with me and I was ready!

2. Your Social Media Profiles (all of them). What do your tweets, pictures, and status updates say about you? If you’re a business owner but every picture of you on social media portrays you as a drunken party animal, how seriously do you expect potential clients or customers to take you? People who may want to do business with you are searching far beyond your LinkedIn profile and website. Yes, we see your crisp collared shirt and blazer on LinkedIn and yes, you’ve managed to scrape together a pretty impressive paragraph or two about your experience, but consumers are smarter these days. And we know that the truth about you lies within your late night tweets and Instagram posts. As far as we’re concerned, that’s the real you. Potential clients and employers alike want to do business with you – not your LinkedIn representation!

3. Your Associates and Extracurricular Activities. What do your friends say about you? We’ve all heard the saying “Your network determines your net worth” and the famous Jim Rohn quote, “You are the average of the five people you spend the most time with.” When you’re out and about, whom do people see you hanging out with? Remember, whatever perception others have of them, they may begin to have of you. As Grandma always said, “Birds of a feather flock together!” If you’re investing a lot of time with folks that aren’t going where you desire to go, you’re really wasting a lot of time and setting yourself back. Make sure you’re seen at networking events or associations that have to do with your industry. Invest your time in people and activities that support your dreams and goals, as well as put you in front of and around people who have brands that can lend credibility to the brand you’re developing.

Building your personal and professional brand will take time, a little maintenance, and even resisting the urge to show off some of your best midriff shots on Facebook. But regardless of the sacrifice, it should also be a part of the process that prepares you for your destiny and a few extra dollars. Now that doesn’t sound too hard, does it?

Article is by Patrice C. Washington and appeared on on October 10, 2014